How did the last batch of post-90s adult sanitary ware companies capture their hearts?

For sanitary ware companies, who can win the hearts of post-90s consumers will be able to seize the opportunity in the sanitary ware market in the next 10 years. So how can sanitary ware companies win the hearts of post-90s consumers? First of all, we must grasp the characteristics of consumer behavior of post-90s decorators. At the end of December 31, 2017, the last group of post-90s had their 18th birthday. This means: Legally speaking, the post-90s generation has all grown up, and collectively bid farewell to the teenage years. The post-00 generation finally made its debut! 　　 Talking about the post-90s generation, 'the one that cannot be taken offThey are getting farther and farther, and more mature. On a different day in this special year, many netizens have posted pictures of 18 years old in their circle of friends, reminiscing about their years of age. But we seem to have forgotten that the water can only flow away, it can't be turned back. Faced with the rise of the new generation of young consumers, all brands of eating, drinking, and fun are actively moving towards the direction of rejuvenation. Even the old fast food restaurants such as KFC and McDonald's have put down their positions, and there is no reason for sanitary brands not to be younger. How about getting closer? First of all, there must be young people in the sanitary ware company in the team, and there can be no group of old men sitting at the conference table and discussing how to make young consumers like it. This is obviously unscientific. Although the business experience of older people is incomparable to younger people, they really don't understand the cognition of those born in the 80s and 90s, and those born in the 60s, 70s and even 50s don't really need to understand. Therefore, a large number of young people must be introduced in the sanitary ware enterprise team, and young people's thinking must be used to introduce young people's sanitary products, so as to bring young products that truly meet the needs of the new era.　　 Relevant data show that the post-80s are the main force in the sanitary ware market at present, accounting for 63%, and the post-90s as a rising star also account for 16%. As the generations born in the 90s have established their families and established businesses, the generations born in the 90s will surely succeed the generations born in the 80s in the next 10 years and become the largest force in the bathroom market. There is no doubt that for sanitary ware companies, who can win the hearts of consumers born in the 1990s will be able to seize the opportunity in the sanitary ware market in the next 10 years. So how can sanitary ware companies win the hearts of post-90s consumers? First of all, we must grasp the characteristics of consumer behavior of post-90s decorators.　　Feature 1: Pay attention to individuality　　The post-90s generation grew up in an era of extremely rapid changes, and their acceptance of new things is relatively high. Compared with the post-70s and post-80s, the post-90s have more novel ideas. For them, consumption is no longer a simple material need, but a manifestation of self-existence. In the post-90s consumer system, personalized demand occupies a very large proportion. Whether it is shopping or decoration, post-90s are more willing to choose individual customization. Individual consumption is their individual statement in this era. With the help of consumption, they express their desire for free choice.　　From this perspective, if sanitary ware companies want to win the hearts of consumers born in the 1990s, they must think about personalized services and provide consumers with more targeted personalized service programs. As large as the overall layout of the house, as small as the shape of the bathroom faucet, they are all demand points for personalized consumption.　　Feature 2: Emphasis on efficiency　　 The post-90s generation is a generation that is infiltrated by the business model, and business emphasizes efficiency, which largely affects the post-90s' consumer psychology and consumer behavior. In recent years, the rapid development of express delivery, food delivery and other industries is inseparable from the rapid development of the Internet on the one hand, and on the other hand, it is also inseparable from the promotion of the post-90s consumer group. Compared with the generation of parents, the post-90s are more willing to 'run errands'. Save it and do what they think is more valuable.　　 With the further advancement of urbanization, many post-90s choose to leave their hometowns to work in big cities. However, when housing prices remain high in big cities, they will more choose to buy houses in their hometowns. As a result, the decoration of the house has become a thorny issue. Because there is not enough time and energy to run around, the new generation of consumer groups born in the 1990s are more willing to choose a one-stop package model.　　The survey shows that in traditional home improvement methods, consumers need to face the seven major links of design, material selection, procurement, logistics, construction, installation, and acceptance. On average, each link needs to communicate at least 35 times. In order to prevent being deceived, consumers have to spend the time equivalent to learning two foreign languages u200bu200bto learn decoration knowledge. Therefore, the one-stop package that does not require much time and effort is deeply favored by the new generation of decoration consumers.　　 In terms of channels, the post-90s, who are 'indigenous people' on the Internet, are more accustomed to learning about and choosing home improvement companies through online channels. For them, the Internet is more efficient than traditional store home improvement services. From this perspective, if sanitary ware companies want to win the post-90s consumer market, they must actively embrace the Internet and build a good brand image with the help of Internet platforms.　　Feature 3: Focus on quality 　　 Compared with the older generation of decoration consumers, the new generation of consumer groups after 90 have higher requirements for the quality of life. There seems to be more 'retreat' in their consumption system. They will spend thousands of dollars to watch concerts and buy some seemingly useless things to increase the little fun in life. They will not lower the quality of life in order to save money. Compared with their parents, they know how to enjoy. Related survey results show that the average decoration budget of the new generation of consumer groups is higher, and consumers born in the 1990s will be more willing to pay for a better life experience and quality of life. A firm foothold in the mainstream market. From this perspective, if sanitary ware companies want to win the hearts of consumers born in the 1990s, they need to practice internal skills and improve decoration quality and services.　　Source: Kitchen and Bathroom Headlines